Another chatbot goes down in history as an innovative creation in service of mankind.
The Malaysian CIMB Bank Berhad and CIMB Islamic Bank Berhad (CIMB) recently launched EVA, their Enhanced Virtual Assistant chatbot which harnesses the power of artificial intelligence and natural language processing (NLP). This means that EVA can understand human language and respond to messages instantly and accurately.
By definition, chatbots are a product of AI, NLP, and machine learning technologies that enable them to have conversations with users automatically, and EVA is the first chatbot in the market for commercial banking in Malaysia that is dedicated to helping small and medium enterprise (SME) customers. EVA currently answers inquiries and suggests products to customers, effectively streamlining the bank’s customer service and providing first-line support to customer service representatives.
Chatbots work 24/7, reply instantly, and can conveniently provide information as well as process transactions, which is why more banks are turning to chatbots even way before the pandemic hit. In fact, the adoption of chatbots in the banking sector had more than tripled by the end of 2020.
But aside from customer support, chatbots can do so much more in the banking and financial services industry. With a chatbot’s user-friendly design, transactions are in simplified conversational format and information is delivered in bite-sized content, making way for a better user experience.
Chatbots can also help with sales by displaying a comprehensive product catalog and product information in handy carousel menus and facilitating customer applications directly within any messaging app.
As for marketing, a chatbot can send personalized offers and promos to customers through the push notification feature. Chatbots are powerful tools for acquiring customer data that can help you gain important insights and adjust your strategy.
All things considered, CIMB’s EVA is just the beginning of a new wave of chatbots that will undoubtedly come to make life easier for both businesses and consumers. Get ahead and book a bot demo now!
Designing experience since 1998, Alfafusion is a pioneer enterprise chatbot solutions provider in the Philippines.
Call +632-98-999-1576 or send an email to digital@alfafusion.com to book a bot demo.