From banking to healthcare to the foodservice industry, chatbots have been streamlining processes and transactions and delivering various services to consumers across different sectors. When it comes to E-commerce, chatbots can maximize sales and prioritize customer experience, which is why it is no wonder that 67% of consumers say they are open to shop online using a chatbot. Here are 4 reasons why your customers would have a better shopping experience with a chatbot:
#1: Chatbots Connect Better with Customers
53% of consumers say they are more likely to shop with a business they can message, and with a chatbot on Facebook Messenger – the most used messaging app in the Philippines – you provide your customers a more convenient way to get in touch with your business. Aside from being more accessible, a chatbot’s conversational design enables customers to easily communicate their needs and lets you control the tone and flow of conversations to make way for more natural interactions.
#2: Chatbots Offer Comprehensive Customer Service
The fact that 56% of consumers prefer messaging over calling to get customer service, means that a chatbot handling your customer support would be the most beneficial for your store. Chatbots are known for helping businesses reduce customer service costs by up to 30% for they are perpetually operational and can respond to messages instantly. Through artificial intelligence and natural language processing, chatbots can accurately recognize and answer customer inquiries and concerns and take care of 80% of commonly asked questions. With a chatbot, you can effectively assist customers and keep your store running at all hours of the day.
#3: Chatbots Support Seamless Transactions
Good user experience contributes to customer satisfaction, which leads to more sales – and a chatbot can speed up the buying process through a better user experience. By displaying product catalogs in carousels that users can easily navigate as well as accommodating flexible payment options through a secure, integrated payment system and supporting every transaction with timely order updates, you can turn browsing into buying and improve customer retention.
#4: Chatbots Promote Personalized Shopping Experiences
80% of consumers are more likely to purchase from brands that provide personalized experiences, and a chatbot can collect vital customer data and translate it into powerful strategies. Upon reaching your store, the chatbot can simply ask customers questions to get their preferences so it can tailor the content that will be available to them and come up with a personalized catalog for each customer. The chatbot can also send product recommendations based on user activity like previous searches and past purchases.
All in all, a chatbot can enhance your store in all the right areas and in ways that your customers would truly appreciate. Do them a favor and book a bot demo now!
Designing experience since 1998, Alfafusion is a pioneer enterprise chatbot solutions provider in the Philippines.
Call +632-98-999-1576 or send an email to digital@alfafusion.com to book a bot demo.