Simplify Your Website
When we say simple, it does not mean being boring or unappealing, but prioritizing being organized and user-friendly above being impressive in design. Yes, a jazzed up website can stir interest, but when your visitors find out that they would have to go through a myriad of pages and sections or categories just to get to whatever it is they are looking for or need, sorry, not everyone has the patience to go through more confusion, as if life is not complicated and difficult enough. Keep your site simple yet stylish, and make navigation as smooth and easy as can be. You’ll find that not only will people be willing to explore your site, you’ll get to convert them into customers as well.
Don’t forget to place Calls to Action
There are times when people would like to be told what to do, such as when they are being indecisive about something. For instance, when thinking about making a purchase, some people tend to overanalyze things and would appreciate someone just telling them to go ahead and buy it in order to put them out of their misery. Calls-to-action do exactly that, they tell your customers what to do. “Buy Now”, “Place Your Order Now””Add to Cart”, “Proceed to Checkout”. Short phrases yet direct to the point and full of impact. These are all examples of great calls-to-action which definitely prompt the shopper to make a decision now, and to act on it, quick! Without these, your visitors may be forever left going over the idea in their minds and just decide not to buy in the end. With calls-to-action that are clear and concise, give your visitors a nudge to the right decision.
One important thing to remember when it comes to practicing good SEO? Be relevant. This is indeed one of the best ways to get noticed by search engines and earn you a high ranking on results pages. Make sure to use relevant keywords at all times. You’ll find that it’s not only the search engines that are going to notice, internet users – those who are actually looking for you and what you have to offer, are going to want to check you out as well, and you’ll also have other sites be willing to link back to you.