Making a business work is no longer just about putting up a sign along a high traffic street or putting out ads in the newspaper. If you want the business to succeed, leveraging on the power of digital advertising is simply a must.
Traditional advertising such as ad placement in newspapers, billboards, t.v., and radio still work. But the challenge is the measurement of the impact. It is hard to know immediately if traditional ads have an effect on target customers.
What the best digital marketing agency does differently is that they utilize the speed, scale, and unique engagement features of digital ads to get in touch with, influence, and call customers to take action – that is, to buy a product or service.
Digital advertising is also anchored on analytics, a measurable tool that shows a company or business the impact that an advertising campaign is making in the market.
Not convinced? How about considering the sheer reach of digital advertising.
Let’s look at the numbers.
Statistics show that in 2016, there was already close to 2 billion smartphone users around the world. By end of 2017, the total number of smartphone users could reach the 2.8 billion mark, which is over 1/3 of the world’s total population.
Imagine reaching millions if not billions of customers? That may be far-fetched at first glance, but just take a look at Mark Zuckerberg’s college dorm project: from a few college friends who signed up for an experiment they called “Facemash”, the social media program morphed into “Facebook” which now has 1.86 billion active users.
By tapping into the expertise of a top digital marketing agency, the iconic virtual pet app My Talking Tom has logged more than 5 billion downloads. Did you know that the daily average revenue from My Talking Tom downloads is US$8,669 or at least US$3.1 million a year?
What is your product or service? Are you selling shirts, bags, or shoes? Or do you specialize in website development? Are you an app innovator seeking for better revenue? Whatever your products or services, your strategic advantage is to be found in digital advertising.
True, customers respond to all forms of advertising — whether traditional or digital. People simply respond to a good product or service that is packaged well, appropriately priced, and maybe more impact is created when it is endorsed by a celebrity or trustworthy public figure.
But one thing is for sure: more and more people are using smartphones to buy products and services they need and want.
The wonder of digital advertising is that it empowers your company or business to use various platforms to get your message and product across through the market. Social media, Google, Facebook, and other high-tech, high-impact technology does more for your business and reaches more customers almost instantly on a global scale.
So, when was the last time you used the Yellow Pages to look for a product or service?