Effective Digital Marketing Strategies of 2018


The internet is a place that has its own civilization. Almost every other new fad and trend we know nowadays originates online so businesses have to adapt their marketing efforts according to the advances in technology. It’s nearly impossible to calculate let alone predict what exactly gets people’s attention, sparks their interest, and causes them to fall out of the edges of their seats. Luckily, we can somehow define and single out the approaches that actually work for and on people online. Check these five digital marketing strategies proven to be most promising as of today:

5. Mobile Marketing

According to comScore, the average person spends approximately four hours on their phones, that’s why it is important to always consider the impact of reaching people where they mostly are – which is on their mobiles. Forbes reports that SMS has an open rate of 98% and up to 90% of people who open the message will read it within three seconds. Mobile-focused marketing strategy creates optimal effect due to its speed, accessibility, readability, visual focus, and flexibility to different types of content consumption. In addition, mobile marketing makes way for the growth of mobile commerce, and Bloomberg projects that by the end of 2017, 60% of e-commerce visits will start on a mobile device.

4. Social Media Marketing

Even way back in 2014, 92% of marketers claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites, as reported by Hubspot. Social media marketing increases brand recognition, conversion, and brand loyalty due to the interactive or “social customer service” culture between business and consumer that arises in this platform. Aside from the customer relations management that happens in social media, the number of likes and followers on social media also helps build the trust and credibility that people attribute to a brand. Creating social media profiles extends a brand’s web traffic to new visitors aside from people who are already familiar with the brand, making way for richer customer experiences and improved customer insights.

3. Influencer Marketing

The main idea surrounding the use of influencers in digital marketing is that people will more likely listen to and make decisions approved by someone with authority and credibility than take heed of a brand or an unknown person. Based on an influencer marketing study by Tomoson, “51% of marketers believe they acquire better customers through influencer marketing.” Moreover, a research by Nielsen states that 92 percent of people trust recommendations from people over brands, so getting an influencer for your brand means getting the same trust and loyalty of their followers. Choosing an influencer who is relevant to your brand makes more impact than going for an influencer with more followers but with no connection with what your brand is all about.

2. Content Marketing

Content is the heart and soul of any brand, and strategizing content paves the way for a brand to be taken to heart by people. First and foremost, a brand’s content has to be relevant and in-depth; and prioritize quality over quantity. Second, content marketing is not only limited to written copy. The demand for visual content gives marketers more ways to personalize and make compelling content based on their audience. Video content is an integral and perpetual movement in content marketing that is, as Mark Zuckerberg said, a richer way of expressing oneself – which applies to both people and brands. Third, content has to be purpose-driven and focus on having consumers place value on the brand for a satisfying return on investment. Lastly, ephemeral content now makes higher engagement possible, as taught to us by Snapchat.

1. AI Marketing

The rise of Artificial Intelligence validates that the future is now. Even for marketing endeavors, there are a whole lot of things that AI can do. Digital marketer of CITU, Robert Allen explains the important role of artificial intelligence in the customer lifecycle. Reach can be maximized through marketing automation, voice searches, and smart curated content powered by artificial intelligence while chatbots along with predictive customer service culminates the process to conversion and engagement. Through machine learning algorithms, artificial intelligence can measure leads, target ads and prices at the most relevant customers, personalize emails and online accounts and apps, and make accurate predictions about the real world. Artificial Intelligence influences consumers by maneuvering information to be part of their daily routine through real-time push notifications, updates, news, and suggestions based on their “sentiments” and preferences.

To summarize, mobile marketing, social media marketing, influencer marketing, and content marketing can all be ultimately incorporated in and executed by artificial intelligence marketing. Artificial intelligence encompasses all the powerful approaches to digital marketing. To know more about the applications of AI in digital marketing, let Alfa the Chatbot fill you in. Alfafusion is a 20 year-old digitech marketing company in the Philippines that specializes in the use of Artificial Intelligence and Chatbots in digital marketing. 

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