For businesses, especially start-up ones, it isn’t enough that you have a great product or service, with a state of the art website to boot. Unless people come across your website and find out about you, what’s the use? Your business would pretty much be just another face in the crowd, if not totally obscure. Your goal is to be known and, even more, to stand out. If you’d like to gain an edge over your thousands of competitors online, here are 5 ways you can do so, with the help of SEO:
1. SEO helps you rank on search engines
Every time you search for something online and the results page comes up, of course you click on the top result and the succeeding ones, but rarely do you get up to the second page or even beyond result #5. The goal of SEO is for your website to be able to snag one of those top spots, if not the top spot, for as we all know that’s where most clicks go. If you’re nowhere to be found at the top or at least anywhere on the first page, it would be difficult for your website to gain traffic. Without SEO, as well as the help of an SEO expert Philippines, it would be difficult for your website to rank at all. It’s not going to be instant. It will take time, and a lot of focused and consistent effort, but you’ll find that all your efforts will be worth it once you see what a high ranking on SERPs (search engine results pages) can do for your business.
2. SEO helps generate traffic to your website
As a result of getting a high ranking on search engine result pages, greater traffic will be generated to your website. Traffic is the amount of visitors you get for your site. The higher your website’s ranking, the higher the likelihood that people will be clicking on your site, and the more people clicking on your site, the better. Your website is your online store, and just like a real store, it won’t be able to survive without any visitors. You need traffic in order for your website to gain leads and pull in prospects.
One other thing, through SEO, you get to generate traffic for free! No need to pay for an online advertising service to do the job for you.
3. SEO helps pull in leads/prospects
SEO works very hard for your website to gain visibility and build awareness because once this is achieved and people, especially your target audience, get to easily find and access your website, the rest, as they say, is history. The possibilities are endless from there. Those visitors may or may not be converted into customers, but just having them on your website could already be the start of a great and ongoing relationship with them, either as prospects, customers, partners, or investors.
4. SEO helps increase your sales
Whenever you gain visitors to your website, of course, some of those may just look around, while others will be converted into customers. Through SEO, your website will also be made more user-friendly so that people will not just land there, but actually explore it. Of course, they wouldn’t have been able to find out about your website in the first place without SEO, therefore you wouldn’t have had the opportunity to show them what you have to offer. The more known you are, the more chances you’re able to sell, and the more sales you’ll be able to generate.
5. SEO delivers an ongoing ROI over the long-term
SEO isn’t just about delivering quick results. It works to ensure that efforts for your site to rank and gain traffic will produce long-lasting effects. Done right, SEO can help your site stay at a high ranking even after you stop doing SEO, but that is not to say you should forget about optimizing your site altogether and just rest on your laurels once you’ve achieved a high ranking. Indeed, SEO is not an expense, but an investment, which can give you a high return, not just now, but over the long-term.