Website and Applications Development
Your Customer-Effective Website
Great web design is much more than just a snazzy website with all the bells and whistles. An important ingredient to success is to keep track of your customers’ needs and habits and find ways to enhance their customer experience of your website as they engage with your brand. A host of new tools and technologies are available to help you provide value to your customers, chiefly, to let them do what they need to do on your website efficiently and intuitively. A consistently positive customer experience of your brand online can turn loyal users to brand advocates. If you want them to get information, structure your content to make it easy and attractive to consume. If you want them to buy, make that buying experience especially easy. Keep in mind that online audiences are impatient and want gratification, instantly!
Websites have become a company’s 24/7 office, always open, always ready to serve! Your business’ website helps your target customers find and contact you on the Internet. Here you can provide the latest information about your company’s products or services; answer frequently asked questions about your business; provide directions to your store locations or sell products online; give details on shipping costs and provide after-sales service. With more and more companies choosing online as the smarter, less costly alternative to brick and mortar stores, ecommerce platforms and technologies have become much more efficient in providing customers with an excellent buying experience. Consumers take their pick from thousands upon thousands of products available online and while competition for the online customer has become quite fierce, a marketing effective website expands your horizons, allows you to serve a wider market and reach higher marketing goals.
What makes an effective business website?
Clear Marketing Goals
Companies often have multiple marketing goals for putting up a website but to be effective, you must set priorities so that you can ensure that your most important business objectives are achieved and secondary purposes also met. Sometimes, marketing objectives require certain elements in the design that are not compatible with less crucial objectives. In these cases, a trade off is acceptable to ensure the best possible outcome for your business.
Set your success metrics. What is the end that you wish to achieve and how important is this to your business? It’s important to have a keen understanding of your company’s strengths and opportunities, your marketing challenges and level of competition to set clear goals and chart your path. If your company is relatively new to online business or if your previous attempts have yielded pitiful results, then it could be that your website is not attuned to your business goals.
Be optimistic, but realistic with your targets. Perhaps you are a company that simply wants a web presence to provide information. Or a merchant who wants to capture leads and generate sales from them. If so, how many leads, how much sales? Are your targets realizable or probable based on historical data? What kind of support do you need to provide your online efforts to achieve desired results? And is your company financially ready and logistically able to supply the support needed? Do you have the inventory or the manpower to fill your customers’ needs?
A Design and Experience that Reflects Your Brand
Your company’s website is often the first thing potential customers and partners look for to see what you have to offer. But having an effective business website is more than just presenting your products and services in an attractive design. The look and feel of the site, its ease of navigation and the overall user experience must communicate your brand to your target audiences. Your brand is your identity, image, corporate philosophy and values. It is your personality. It’s what you are about and how you are different (and superior!) to others providing similar offerings. Your brand is therefore central to your business and is your greatest asset.
Design your content strategy based on your target audience. In effectively communicating your brand, you must first have a good understanding of your audience– who they are, specifically, their industry, corporate size, geographic location. You must know their typical needs and challenges and what solutions they are looking for, then present your products and services in a clear and concise way. If your service offering requires some level of technical understanding, then walk customers through your content, clearly signposting their experience, to ensure that your main messages are delivered.
Enable customers on your website. The things that you want your customers to be able to do on your site determine the functionalities and infrastructure your site needs to have. For instance, do you plan on processing payments online? Are you looking to grow your subscriber database? What activities or membership benefits would you like registered users to have access to? How much traffic do you want to generate? What options do you have for providing the features that you want? Will you need a proprietary custom-developed solution, which typically costs higher but can be tailor fit to your requirements or would third party applications supply what you need? These are technical considerations that Alfafusion can help you navigate through.
Make an impact. With thousands of businesses all vying for your customers’ attention online, it is imperative that your company’s website makes an immediate impact on the audience. This can be achieved with a website that is more customer-oriented, one that strikes a conversation, invites inquiry, and not one that simply does a monologue of your achievements.