Search Engine Optimization
Search engine optimization, or SEO, is the collective term for the strategies, tactics, process, activities and content by which websites gain traffic from free or organic search results on search engines like Google, Yahoo and Bing. With the rise of internet usage, especially here in the Philippines, SEO is definitely on its way to becoming the next big thing in digital marketing.
A website is worthless if no one can find it online. AlfaFusion’s Search Engine Optimization Team helps our clients get found by their customers on search engines’ web page results, which are ranked by search engines according to algorithms these search engines use to determine the relevance of a webpage. The more useful or helpful search engines deem your website to be in answering an Internet user’s query – the words and phrases typed in the search field of a search engine, the higher your ranking on results pages, which means more visitors for your site, resulting to more prospects, and ultimately, more sales.
Without SEO, it would be difficult for a website to rank, much less be found by search engines. Search engines are the primary method of navigation for most internet users, and despite the huge help brought about by social media, they are still what drive majority of the web traffic you need for your site. It is also important to note that they provide targeted traffic – those looking specifically for what you have to offer. And unlike most forms of online marketing, which interrupt a web user’s activities on the Internet, search engines are non-intrusive and are able to provide relevant information to customers right when they are seeking it.
Whenever users make a search, they are at a state where they are open to digesting and acting on the information placed at their disposal by a search engine. If you’re nowhere to be found, you lose the opportunity to meet their need and in turn lose potential customers. Don’t undermine the importance of search visibility – being there right when your target audience is looking for you. Otherwise, you’ll lose those prospects to competitors who are present.
SEO is the tool that will help your business be in the right place at the right time. With Internet users rarely getting to the second page of search results or even beyond result #5, where a website ranks is crucial. Whenever customers type in a search query related to your product or service, your goal is to be right there where they’ll easily find you, and that means being at the top of the search results. This is the advantage that SEO can provide for your business in the face of highly intense competition on the Internet. Done right, SEO can help your website improve its ranking, generate traffic, pull in prospects, and convert them into sales.
Of course, it takes time for a website to rank on organic search results and drive targeted visitors. Faced with this humongous challenge, it would take an SEO expert to hit the ground running for your website and make things happen. With the SEO industry being fairly new here in the Philippines, it would definitely be beneficial to enlist the help of an SEO expert to do the job for you and gain not just a competitive advantage, but sustain it over the long-term as well.
By being updated with the latest trends of SEO and through a number of SEO activities that include, but are not limited to, on-page and off-page optimization, link building that is authoritative and can’t hurt your website, search engine friendly website design and development, and search engine friendly content writing services, we at Alfafusion are determined and committed not just to boost your website’s visibility and accessibility, but also to increase your business’ credibility and therefore, your profitability.