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App Store Optimization

With over a billion users of smartphones and/or tablets in the world, it is no wonder how mobile app development have become such a huge business and, in fact, a billion-dollar industry. Today, there are over 2 million apps available in major app stores such as iTunes for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry. Mobile app developers should know that coming up with an amazing app and having it approved by an app store are not enough. After these seemingly sufficient steps to ensuring the success of one’s mobile app, developers need to know that they still have much work cut out for them: getting their app discovered, and more importantly, downloaded.

With the many – in fact, millions – of other apps available to mobile users, how can a business ensure that its app will find its way to these users’ fingertips? We at Alfafusion are committed to helping our clients through one of the most effective, yet often overlooked, marketing techniques out there for mobile apps: App Store Optimization.

App Store Optimization (ASO) is the process of improving the visibility or discoverability of a mobile app in order for it to rank high or at the top of an app store’s search results page. It is similar to what SEO (Search Engine Optimization) is for websites. Just like how the top results on a search engine’s results pages get the most clicks, so do the top mobile apps in an app store’s search results get the most downloads.

Mobile users discover apps in different ways such as through word of mouth, on a social networking site, by reading blogs and magazines, or through general browsing on the internet. But the no. 1 way in which people discover apps is through app store search – or when people generally browse in an app store. Which is why the goal of ASO is to increase the visibility of an app in an app store’s results page in order to gain more traffic to its page, where searchers can take specific action, and that is to download the app.

In order to achieve this goal, the work of ASO requires the process of understanding one’s target market, including their language, in order to best optimize an app’s content in a way that will make it earn a high ranking in an app store’s results page. With thousands of other apps vying for the top positions, it is indeed crucial for your business to be fiercely competitive, and App Store Optimization would be your best and most-needed weapon when it comes to your app’s ranking and overall success.